Da Li

Da Li is the founder of Mustard Seed Solutions, a marketing and go-to-market advisory based in Warsaw, Poland and working across international markets. The practice helps solo founders, small businesses and technology companies build a clearer online presence, generate leads, and stay findable as buyers move from search engines to AI assistants.

Much of the work sits where marketing meets genuinely technical products — backup and data protection, DCIM, AIOps, Kubernetes and legal tech among them. The premise is that advice about a technical category is only useful when the person giving it understands the category, so positioning, content and campaigns are built from the product outward rather than from a template inward.

A second strand of the practice is cross-border: helping Western IT vendors enter the China market, and Chinese technology companies expand into Europe. That means native production and cultural adaptation for each market rather than translated campaigns.

Mustard Seed also builds and runs its own products, including Sensaka, a data centre infrastructure monitoring platform. The methods described across this site — AI visibility auditing, the website growth system, signal-based outreach — are run on Mustard Seed's own channels first before they are recommended to anyone else.