Expanding Catalogic Software's data protection business across Asia.

Catalogic Software provides data protection solutions for both established enterprise infrastructure and modern cloud native environments. Its portfolio includes DPX, an enterprise backup and recovery platform, and CloudCasa, a Kubernetes and virtual machine backup, recovery, migration, and disaster recovery solution.

Mustard Seed worked with Catalogic Software to strengthen its business development across Asia — translating technical capabilities into market-relevant messaging, supporting partner conversations, developing sales materials, and creating a clearer path from initial interest to product evaluation.

Asia is a significant growth opportunity for enterprise software vendors, but it cannot be approached as a single market. Some organizations continue to operate large physical, virtual, and application environments. Others are moving toward Kubernetes, hybrid cloud, OpenShift Virtualization, SUSE Virtualization, AKS, EKS, and GKE. Buying decisions are heavily influenced by local distributors, system integrators, cloud providers, hardware vendors, and managed service providers.

DPX had to be positioned for organizations seeking reliable protection for established enterprise workloads. CloudCasa needed a different message for customers adopting Kubernetes, migrating virtual machines into Kubernetes environments, or building hybrid cloud disaster recovery strategies.

The technical value was strong, but local buyers and partners needed simpler answers: Where does each product fit? Which customer problems should partners look for? How does Catalogic complement existing infrastructure vendors? How can customers test the software before making a larger commitment?