Partner Map
Your competitor's 300 resellers, in two days.
A spreadsheet of the companies that already sell your competitors' products: each one's website, country, the partner programmes it belongs to, a verified email and its contact form. One map costs $2,500 and arrives 48 hours after you order.
$2,500 per map · delivered in 48 hours · invoiced by Mustard Seed Solutions
Each row in the map
- 1Company name and website
- 2Country
- 3Which of your competitors' partner programmes it belongs to
- 4A public email, with the domain checked for mail
- 5The URL of its contact form
What you get
The partners who already sell what you sell
You choose one product category and three to five competitors. We collect every company listed in those competitors' partner programmes, keep the ones in your regions, and put first the companies that appear in several programmes at once. They already know your market and are used to selling more than one brand.
The spreadsheet
300 companies, one row each, as an xlsx file you can filter, sort and import into your CRM.
The one-page summary
The countries with the most partners, the competitor programmes that overlap most, and a ranked top 50 to start with.
A walkthrough, if you want one
A short video that takes your channel team through the map.
Not included: the outreach. Your sales or channel team contacts the partners, and your company is the data controller for that outreach. Everything in the map comes from public partner directories and the companies' own websites.
How it works
From order to map in 48 hours
- 01
Tell us what you sell
Fill in the six-line form below: your product, three to five competitors, your target countries, the partner types you want, and anyone to leave out.
- 02
Day one
We collect the partners listed in your competitors' programmes and rank first the companies that appear in more than one.
- 03
Day two
For each company we find the website, a public email and the contact form, check that each email domain accepts mail, and review the list by hand.
- 04
Delivery
You get the spreadsheet and the one-page summary, plus the walkthrough video if you asked for it.
Who it is for
For vendors who sell through partners
Channel managers, heads of partnerships and sales leaders at software and hardware vendors with 50 to 500 staff. Any vendor with a reseller, MSP, systems integrator or distributor channel can use it, in categories such as backup, storage, DCIM, monitoring, virtualization, networking, security and MSP tools.
Price
Price and terms
- $2,500 per map
- One product category, three to five competitor programmes, up to three regions.
- Payment
- Half when you order, half on delivery.
- Extra competitor programme or region
- $500 each.
- Quarterly refresh
- $900. New partners are added and inactive ones removed.
- Guarantee
- At least 250 rows with a verified email or a working contact form, or a partial refund.
- Delivery
- 48 hours from a confirmed order and a completed form.
- Exclusivity
- We do not sell the same map to two competitors in the same quarter.
- Invoicing
- Mustard Seed Solutions Sp. z o.o., Warsaw.
The method
Why the data holds up
- The method has tracked more than 2,100 companies and delivered more than 1,000 verified partner leads for backup and data center software vendors.
- Da Li built it, drawing on 20 years in product marketing at HP, HPE, Lenovo, NetApp and Dell and on recruiting channel partners for data protection vendors.
- Emails are never guessed from a name pattern. Every address comes from the company's own website or partner listing, and a row without one is flagged.
Get started
Request a sample
In your message, tell us your product, three to five competitors, your target countries, the partner types you want (resellers, MSPs, systems integrators or distributors) and anyone to leave out. Say whether you would like a sample first or the full map, and we will reply by email.
Prefer email? Write to da@mustardseedmt.com.
Questions
Frequently asked questions
Where does the data come from?
From the public partner directories your competitors publish and from each partner's own website. No email is guessed.
Do you contact the partners for us?
No. The map is the deliverable. Your sales or channel team runs the outreach, and your company is the data controller for it.
What if fewer than 250 rows have a verified email or contact form?
You get a partial refund. The guarantee is at least 250 usable rows out of 300.
Will one of my competitors get the same map?
Not in the same quarter. We do not sell the same map to two competing vendors in one quarter.
Can I map more regions or competitors?
Yes. Each extra competitor programme or region adds $500. A different product category is a separate map.
How do I keep the map current?
Partner programmes change. A quarterly refresh costs $900; it adds new partners and removes inactive ones.
Looking for help with the outreach as well? See Signal-Based Outreach.