A chat interface answering which backup software to use, with one vendor name glowing gold beside a citation marker.

Be the answer.

When buyers ask ChatGPT, Perplexity, or Google AI what to use, some companies get named and the rest do not exist. The AI Visibility Audit shows you which one you are, and exactly what to change.

Get your visibility audit Score yourself in 2 minutes

GPTBot · ClaudeBot · PerplexityBot · Google-Extended · robots.txt · llms.txt · schema.org · citations

Does this sound familiar?

  • Your organic rankings are solid, but AI answers never mention you.
  • Competitors show up when you ask ChatGPT about your category.
  • Traffic from AI assistants is a flat line in your analytics.
  • Nobody on the team knows whether AI crawlers can even read your site.
  • Your best comparison content was written before AI search existed.

If two or more of these fit, the audit will show you exactly why, with evidence.

Your SEO is probably fine. That is exactly the point.

Most of the sites we audit have healthy search fundamentals. Rankings, backlinks, technical hygiene: years of good work. AI visibility is a second score on top of that work, and it is measured differently. An excellent first score with a weak second score is the most common pattern we find, and the most fixable one.

Two scores · one report · every finding linked to its evidence

Two brass gauges: the left reading high and glowing gold, the right barely lifted and dim.

One file can make you invisible.

A single robots.txt rule can turn away every AI crawler at the door while Google continues to index you normally. It is the most common blocker we find, it takes minutes to check, and most teams have never looked.

robots.txt · llms.txt · crawler access, verified per bot

A plain browser window showing a robots.txt file, with two Disallow lines for AI crawlers highlighted in gold.

Ranked on Google. Missing from the answer.

The same question, asked two ways. On the results page you are there. In the AI answer, three competitors are named and you are not, because being indexed and being cited are different achievements. The audit measures both sides of this screen for the questions your buyers actually ask.

Split screen: a search results page with a company ranked second in gold, beside an AI answer naming three other vendors and leaving a gap where the company should be.

How an AI decides who to name.

One buyer question becomes many retrievals behind the scenes. The assistant fans out across the open web, gathers candidate pages, and assembles an answer with citations. Whether you appear depends on access, clarity, and citation-worthy pages, in that order. Those are the three layers the audit works through.

Access

Can AI crawlers reach and read you.

Clarity

Entities, schema, structure machines understand.

Citations

Pages worth quoting: comparisons, answers, evidence.

A point of golden light fanning out into comets that return carrying page fragments, assembling one glowing answer card with footnote marks.
Moths of golden light turned away by one tower with closed gates, streaming into a second tower whose gates stand open.

What the film covers, in order
  1. The web AI reads
  2. Answer engines
  3. Crawlers
  4. robots.txt
  5. Entity clarity
  6. Schema
  7. Query fan-out
  8. Citations
  9. Zero-click
  10. Visibility, measured

What you receive.

A scored report, not a lecture. Every finding is linked to the evidence behind it and ranked by impact, so your team can fix the highest-leverage items first and re-check the score after.

  • Per-crawler access table for the major AI bots
  • Entity and schema review
  • Citation-readiness review of your key pages
  • AI answer presence checks for buyer questions in your category
  • Prioritized fix list your team or ours can execute

17 signals reviewed

What the walkthrough covers
  1. Sample audit report
  2. Search visibility and AI visibility, measured separately
  3. Per-crawler access
  4. Every finding linked to evidence
  5. Prioritized fixes
  6. Re-checked after implementation

evidence-graded findings · re-check included

A closed gilded audit report on parchment, ink threads trailing from its edge to three small source scrolls.
A single empty chat input bar glowing on deep navy, cursor waiting for a question.

Try it yourself, right now.

Open ChatGPT or Perplexity and ask it to recommend a tool in your category. Read who gets named. If you are in the answer, congratulations, defend it. If you are not, that is the gap we close.

Get your visibility audit

Or score yourself first with the AI visibility scorer.

Frequently asked questions

What is an AI visibility audit?

An assessment of how AI assistants such as ChatGPT, Perplexity, Claude, and Google AI find, read, and cite your website, covering crawler access, structured data, entity clarity, and presence in AI answers for your buyers' questions.

How is this different from an SEO audit?

SEO audits measure how you perform in ranked search results. This audit measures whether you appear inside AI-generated answers, which depends on additional factors such as bot access rules, citation-worthy content, and machine-readable structure.

Do I need this if my Google rankings are strong?

Strong rankings are an advantage, and they do not transfer automatically. Many well-ranked sites block AI crawlers or lack the structured, citable pages AI systems prefer.

What do you need from us to start?

A domain name and, ideally, read access to your analytics. No code changes are required for the audit itself.

What happens after the audit?

You receive a prioritized fix list. Your team can implement it, or Mustard Seed can implement it with you and re-check the scores afterward.

Which AI systems do you check?

The major assistants and their crawlers, including the bots behind ChatGPT, Claude, Perplexity, and Google's AI experiences. The exact list is included in the report.

Find out if you are the answer.

Book the audit, get the two scores, and see the evidence behind every finding.

Get your visibility audit

Prefer to look first? Score yourself in 2 minutes.