In plain English
A short recorded walkthrough of a real task in a real product — an integration, a configuration, a first-day setup — published where evaluators look rather than gated behind a form.
Why it matters now
Evaluation is where deals are won and lost, and most of it happens before anyone talks to sales. A buyer asking whether your product works with their stack wants to watch it work, not read a claim that it does.
How it shows up in practice
- 01
One task per video; a video covering five things answers none of them well.
- 02
Lead with the outcome in the first ten seconds, not with your logo.
- 03
Show the failure path too — a troubleshooting note is often the most valuable output.
- 04
Ungate it. A demo behind a form cannot be cited, linked, or found.
From vocabulary to strategy
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