In plain English
Optimizing video pages so search engines and AI assistants can index what the video contains — through transcripts, structured data, chapters and the written page around it.
Why it matters now
Neither Google nor an LLM watches your video. They read the transcript, the VideoObject markup and the surrounding page. A brilliant video on a bare page is invisible to both.
How it shows up in practice
- 01
Publish a full transcript as page text, not as a downloadable file.
- 02
Add VideoObject schema with name, description, thumbnailUrl, uploadDate and duration.
- 03
Use chapter markers; they become the jump-to links engines surface.
- 04
Give the page a written answer to the question the video answers.
From vocabulary to strategy
Need Video SEO to actually move pipeline in a new market?
We advise technology companies on applying these ideas to cross-border go-to-market — especially between China and Europe.
Free 30-Min Consultation →