In plain English
The rate at which a team can produce and refresh video relative to how fast the product changes — the metric that decides whether a video library is an asset or a liability.
Why it matters now
A video that goes stale on the next release is worse than no video: it teaches buyers a workflow that no longer exists. Velocity, not volume, is what makes a library worth trusting.
How it shows up in practice
- 01
Tag every video with the product version it was recorded against.
- 02
Regenerate on release rather than on a content calendar.
- 03
Measure coverage as a share of tasks buyers ask about, not as a count of videos.
- 04
Retire what you cannot keep current; a wrong walkthrough costs more than a missing one.
From vocabulary to strategy
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