AI search visibility has become a new marketing measurement category. CMOs increasingly need to know whether their company appears when buyers ask ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and other AI systems for recommendations, comparisons and answers.
Seven vendors stand out: Profound, Peec AI, Scrunch, OtterlyAI, AthenaHQ, Goodie and Rankscale.
Profound: Best for enterprise AEO programs
Profound is one of the most established dedicated platforms in the emerging answer engine visibility category.
Its Answer Engine Insights product tracks how often brands appear in AI answers, what AI systems say about them, which sources get cited and how visibility compares with competitors. It also monitors share of voice, sentiment and citations across major AI environments.
For CMOs, one of the more interesting capabilities is prompt intelligence. Rather than monitoring only a manually created list of questions, Profound is designed to help teams understand what people are asking and how brands appear.
Peec AI: Best for clear competitor reporting
Peec AI offers a relatively straightforward approach to AI search analytics.
Its core metrics include visibility, position and sentiment, allowing marketers to understand how frequently their company appears, where it appears and how AI systems describe the brand.
Peec also analyzes the sources being cited in AI responses. This matters because improving GEO is not always about changing your website. If AI systems consistently cite review sites, industry publications or external sources, a CMO may need a digital PR or authority strategy.
Scrunch: Best for enterprise content infrastructure
Scrunch monitors brand presence, citations, competitors and rankings across major AI platforms.
Its distinctive element is the Agent Experience Platform, designed not only to report what AI systems see but also to help organizations make information easier for AI agents to discover and understand.
This makes Scrunch particularly interesting for large organizations already thinking about AI discovery as part of a wider content management and digital experience strategy.
OtterlyAI: Best accessible starting point
OtterlyAI provides AI search monitoring across ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and other environments.
Its proposition resembles the familiar concept of an SEO rank tracker, adapted for generative search. A marketing team can create conversational prompts representing questions customers might ask, then monitor whether the brand appears and which sources AI engines cite.
This makes it attractive to smaller marketing teams, consultants and companies experimenting with GEO for the first time.
AthenaHQ: Best for prioritized actions
AthenaHQ combines AI search monitoring with recommendations designed to help teams improve their presence.
The platform can identify important websites being cited by AI systems and highlight areas where AI misunderstands or lacks information about a company.
For CMOs, this moves the discussion from "Are we visible?" toward "What should marketing do next?" That distinction matters because AI visibility dashboards can easily become another reporting system without an execution plan.
Goodie: Best for measurement plus optimization
Goodie positions itself as an end to end answer engine optimization platform.
It combines prompt research, visibility monitoring, optimization recommendations, content creation, AI crawler analysis and attribution. Its monitoring covers brand mentions, citations, sentiment and competitive positioning.
For CMOs, the attraction is fewer disconnected GEO workflows. The platform is designed to connect research, content and measurement.
Rankscale: Best for international multi engine tracking
Rankscale is built around extensive AI search tracking across multiple engines, markets and languages.
It also includes technical auditing intended to examine structural and authority signals that may affect whether AI systems can discover and cite content.
For CMOs managing several markets, broad geographic and engine coverage can be valuable because AI answers can vary considerably by model, language, geography and prompt.
Which AI visibility platform should a CMO choose?
Profound is particularly strong for enterprises that want deep visibility data and a broader AEO workflow. Peec AI provides accessible analytics and competitor intelligence, while Scrunch is compelling for organizations connecting AI discovery with enterprise content infrastructure.
OtterlyAI provides an accessible starting point, AthenaHQ emphasizes recommendations, Goodie brings measurement and optimization together, and Rankscale stands out for broad engine and international coverage.
CMOs should avoid treating GEO software as a magic ranking system. These products measure signals and identify opportunities, but improving AI visibility still depends on clear positioning, authoritative content, credible external mentions, technically accessible pages and useful answers to the questions buyers actually ask.