A Landing Survey Dimension
Reachability
Reachability is whether you have a working route to your target buyer — an active channel, community, or motion that actually reaches them — as distinct from simply knowing who they are. A list of company names is not a channel; a channel is a repeatable way to start a real conversation with people on that list. This is the dimension most often confused with the others, because a company with a long target-account list can feel reachability is solved when in fact nothing yet moves a name from that list into an actual conversation. Reachability is also the dimension most sensitive to market-by-market reset: a channel that works in one market — an existing partner network, a community you're known in — frequently does not transfer to a new geography or segment, and has to be rebuilt.
Diagnostic signals
- You can describe your ideal customer in detail but not how a real conversation with one actually starts
- The only channel producing conversations right now is outbound effort with no reply, not an active route
- A channel or partner relationship that worked in another market hasn't been rebuilt in this one
- You've never actually tested whether this market produces inbound interest on its own
Where to go from here
Partner & Channel Development is how Mustard Seed helps close this exact gap.
Partner & Channel Development →Not sure where you stand on reachability specifically? Run the full Landing Survey →
When this goes wrong: Failure Museum
When this goes right: Traction Ledger motions