Warsaw · Google Ads
Google Ads agency in Warsaw that measures leads, not clicks
Many B2B Google Ads accounts spend money on clicks that never turn into enquiries, because tracking is broken or the campaigns target the wrong searches.
I set up and run Google Ads for B2B and technology companies, starting with tracking that counts real leads, and I report in plain language every month.
How I work on your account
The account stays yours. The ad budget is paid by you straight to Google; my fee is separate and agreed in advance. If we stop working together, you keep everything.
I don't promise a cost per lead before I've seen your account and your market. The first step is a review that tells you what is wasting money today.
Mustard Seed Solutions is my consultancy, registered in Warsaw (MUSTARD SEED SOLUTIONS Sp. z o.o., KRS 0001226007). I spent 15 to 20 years in enterprise IT sales and marketing at HP/HPE, Lenovo, NetApp and Dell before starting it.
Da LiWhat Google Ads management includes
The work depends on the account, but it usually covers these.
Account audit
Wasted spend, search terms, match types, negative keywords, bidding and the landing pages ads send people to.
Conversion tracking
GA4 and Google Ads conversions set up so that form fills and calls count, not page views.
Search campaigns
Campaigns built around the searches a buyer makes when they are ready to talk to a supplier.
Performance Max
Used where it fits, with the right signals and exclusions, not as the default.
Landing pages
Ads only work if the page they point to converts. I fix or write those pages too.
Monthly report
Spend, leads, cost per lead and what changes next month, in a page you can read on a phone.
Who this is for
- B2B and tech companies in Warsaw and Poland running or planning Google Ads
- Companies advertising in Poland and abroad (English-language campaigns)
- Teams that suspect their current account is wasting budget
Probably not a fit
- E-commerce shops with thousands of products and shopping feeds
- Very small budgets where the fee would outweigh the spend
How we start
1. Free account review
You give read-only access. I show you where money goes and what isn't tracked.
2. Plan and quote
A written plan: campaigns, tracking, budget split and my monthly fee.
3. Setup
Tracking first, then campaigns and landing pages.
4. Optimise and report
Weekly changes, monthly report, and a clear view of cost per lead.
What Google Ads management costs
The management fee is quoted after the free account review, because it depends on the number of campaigns and markets. The ad budget is separate and goes from you directly to Google.
Book the free reviewQuestions about Google Ads in Warsaw
How much budget do we need for Google Ads?
It depends on how many people search for what you sell and what a click costs in your category. The review gives you a realistic estimate before you commit.
Who owns the Google Ads account?
You do. I work in your account with access you can remove at any time.
Do you run campaigns in English and Polish?
I work in English and Chinese. English campaigns for international markets are my main work; Polish ad copy is agreed with your team and approved by you before it runs.
How fast will we see leads?
Search campaigns can bring enquiries in the first weeks. Getting the cost per lead stable usually takes one to three months of data.
Find out where your ad budget goes
A free review of your Google Ads account, with the three biggest leaks named and ranked.
Book a free account review