Poland · expansion abroad
Go-to-market agency for Polish tech companies going abroad
A product that sells well in Poland often stalls abroad. Usually the product is fine; the message, the channel and the buyer are different.
I help Polish software and IT companies choose the next market, rewrite the story for its buyers, find partners there and get the first deals done.
Market landing is what I do
My consultancy exists to take technology into markets where nobody knows it yet. I've done it for data center software, backup and storage, and legal tech, across Europe and Asia.
You get one senior person with years of enterprise IT sales and marketing at global vendors, not a team learning your market on your budget.
Mustard Seed Solutions is my consultancy, registered in Warsaw (MUSTARD SEED SOLUTIONS Sp. z o.o., KRS 0001226007). I spent 15 to 20 years in enterprise IT sales and marketing at HP/HPE, Lenovo, NetApp and Dell before starting it.
Da LiWhat go-to-market work covers
From choosing the market to the first signed deals.
Market choice
Which country or segment first, based on buyers, competitors and how you sell today.
Positioning for the new market
The story rewritten for buyers who have never heard of you, in the language they use.
Website and search
An English-language site that ranks and gets cited in AI answers in the new market.
Partner recruitment
Resellers, MSPs, integrators and distributors in the target market. See the Partner Map.
Outbound to first customers
Signal-based outreach to companies with a real reason to buy now.
Deal support
Help with the first proposals, pricing questions and partner negotiations.
Who this is for
- Polish software houses, SaaS and IT vendors with a product that works at home
- Companies planning entry to Germany, the DACH region, Western Europe, the US or Asia
- Firms that tried expanding once and stalled
Probably not a fit
- Companies without a proven product in their home market
- Pure distribution of physical goods
How a go-to-market project runs
1. Free call
Your product, your current customers and the market you're considering.
2. Market assessment
Buyers, competitors, channels and the realistic entry route.
3. Launch plan
Positioning, website, partners and outreach in one written plan with a price.
4. First deals
Execution and deal support until the first customers and partners sign.
What it costs
Go-to-market and market-entry work is priced per project after a free call. The Partner Map, about 300 resellers and integrators in your target market, costs $2,500 on its own.
See pricingQuestions about going abroad from Poland
What is a go-to-market strategy?
The plan for how a product reaches buyers in a specific market: who buys, why, through which channel, at what price and with what message.
Which market should a Polish IT company enter first?
Often Germany and the DACH region, because they're close and large, but it depends on your product, competitors and how you sell. The assessment answers that with data.
Do you have experience in Asia?
Yes. I took a backup and data protection portfolio into Asia, and I work in English and Chinese. See the Catalogic case study.
How long does market entry take?
The plan takes weeks. First partners and customers usually take three to nine months, depending on the sales cycle.
Thinking about your next market?
Thirty minutes on the market you have in mind and what it would take to land there.
Book a free 30-minute call