Poland · B2B, software and IT
B2B marketing agency for Polish software and IT companies
Polish software houses and IT firms are often better engineers than marketers. The product is strong; the website, the message and the pipeline aren't.
I help B2B technology companies in Poland explain what they do in one sentence, get in front of the right buyers at home and abroad, and turn interest into meetings.
Built for long, technical sales
B2B buying takes months, involves several people and starts long before anyone fills in a form. Marketing has to help at every step: research, shortlist, internal argument and final decision.
I come from that side of the table: years of selling enterprise IT, not consumer products. The work is done by me, not handed to a junior team.
Mustard Seed Solutions is my consultancy, registered in Warsaw (MUSTARD SEED SOLUTIONS Sp. z o.o., KRS 0001226007). I spent 15 to 20 years in enterprise IT sales and marketing at HP/HPE, Lenovo, NetApp and Dell before starting it.
Da LiB2B marketing services
Picked and combined around where your pipeline is weakest.
Positioning for technical products
A message that a CTO and a CFO both understand, tested on real buyers.
Lead generation
Signal-based outreach to companies that show a real buying trigger. See signal-based outreach.
Content and case studies
Proof a buyer can forward internally: case studies, explainers and e-books.
SEO and AI search
Being found when buyers research in Google and ChatGPT. See GEO agency.
Partner channels
Finding and signing resellers, MSPs and integrators. See the Partner Map.
Sales enablement
Decks, one-pagers and objection handling your sales team will actually use.
Who this is for
- Software houses and SaaS companies in Poland
- IT vendors and integrators with 10 to 500 employees
- Companies whose sales depend on the founder and need to scale beyond that
Probably not a fit
- Consumer and retail brands
- Companies looking only for social media posting
How we start
1. Free call
Your product, buyers and pipeline in thirty minutes.
2. Pipeline review
Where deals come from today, where they stall and what marketing can change.
3. Plan and price
A written scope with deliverables and a fixed price.
4. Delivery
Weekly progress, measured in meetings and pipeline, not likes.
What it costs
The SMB Growth Plan starts at $1,000 and the Channel Growth Plan at $3,000. The Partner Map, about 300 resellers and integrators of your competitors with verified contacts, costs $2,500.
All packages and pricesQuestions about B2B marketing in Poland
How is B2B marketing different from B2C?
Fewer buyers, bigger deals, longer cycles and several decision-makers. The work focuses on trust, proof and reaching the right people, not on reach alone.
Do you work with software houses?
Yes. Polish software houses selling abroad are a good fit: strong delivery, but a message that sounds like every other software house.
Can you help us sell outside Poland?
Yes. Much of my work is taking technology into new markets. See go-to-market agency.
What results can we expect?
Clearer positioning in weeks; more qualified conversations within one to three months, depending on the channel. I don't promise numbers before seeing your pipeline.
Let's look at your pipeline
Thirty minutes on where your deals come from and where marketing could add more.
Book a free 30-minute call