Archetype · Low Whole Offer, others mixed-high
The Half-Built Vessel
Buyers want it and can't succeed with it.
Most dimensions are in reasonable shape — buyers can find you, believe you, and want what you offer. But the Whole Offer has a real gap: a missing integration, certification, or support commitment that buyers hit only after they've already decided to buy.
Priority move
Name the specific, recurring gap behind stalled deals and close it deliberately — this is usually the fastest-fixable weak dimension of the six, because the market has already told you exactly what's missing.
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Matched Failure Museum exhibits